How we see it
We find the pattern
you're too close to see.
Ish has done this for Paramount and Unilever. Janice, for Samsung and American Express. Now it's your turn.
AI made it free to sound competent, so every startup does. Between Minds is Ish Vasquez and Janice Chow, a brand studio for early-stage founders who'd rather be unmistakable. We find the thing only you can say, and build your brand around it.
When an investor can't tell you from the last three decks, you get priced like them. Sameness gets marked down.
"It's like a copilot for X" isn't a story anyone repeats at dinner. A sharp one travels without you.
Without a story that holds, every pitch and every hire is a fresh explanation. You become the only person who can explain your own company.
Ish has done this for Paramount and Unilever. Janice, for Samsung and American Express. Now it's your turn.
We dig through your market and the culture around it until we find what no competitor can claim.
An insight nobody feels is just a slide. We turn it into the words on your site and deck that people actually read.
We build the rules that keep you sounding like you, even when someone else is doing the talking.
No public pricing. We scope it to what we find.
Ish looks at your site and deck and tells you the one thing to fix first. The advice is yours whether we work together or not.
We name your one big difference, then turn it into the line you pitch with and the reason you can charge more.
Positioning, voice and the rules that make your site, deck, product and job posts sound like the same company.
Work we've each led, for brands you already know.
A legacy kids' brand had to feel new without losing what made it Nickelodeon. The move: take its classics, SpongeBob included, to places kids already were, from NFL crossovers to the Roblox Nickverse.
Three regions that don't behave the same. The move: one playbook each region could adapt without the brand changing.
Unilever wanted to win with Hispanic families. The move: original research with millennial Hispanic dads that shaped product and messaging.
Samsung had to launch the Galaxy S20 Ultra, its flagship phone. The move: one launch story across Instagram, YouTube and Samsung.com.
American Express needed Small Business Saturday to keep growing every year. The move: strategy and content for American Express OPEN's Small Business Saturday and CEO Bootcamp.
Dell wanted to be seen as an enterprise AI leader. The move: one brand experience at Dell World, from the keynotes to the workshops.
Ish is an Emmy- and Effie-winning brand strategist, ex-Paramount, Publicis and VMLY&R, independent since 2023. Janice leads brand and social strategy, with a Cannes Lion and two Effies for Samsung and American Express. You work with the two of us directly.
Book a free Brand Reality Check with Ish
