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About Us

We See Possibility in the Spaces Between.

Transformation happens where culture, technology, and human behavior intersect. Between Minds helps founders decode those intersections —turning cultural signals into strategic advantage.

Between Minds is led by Janice Chow and Ishmael Vasquez—two strategists who turn complexity into clarity. Together, we blend brand strategy, cultural intelligence, and behavioral insight to help companies find their next phase of growth.

  • Between cultural intelligence and business strategy

  • Between human insight and technological transformation

  • Between big-picture vision and meticulous execution

Our work spans entertainment, technology, and consumer brands — including partnerships with Amazon, Paramount, and R/GA.

Based in Brooklyn, we work globally — bringing pattern recognition, empathy, and provocation wherever strategy meets change.

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our values

  • We connect unexpected dots to reveal opportunities others overlook.

  • We treat culture as a bridge, not a backdrop. Every insight starts with human truth.

  • We pursue bold ideas with discipline—knowing when to push, when to pause.

  • We obsess over the details that move people, not just the ones that look good in decks.