Positioning Sprint

Turn clarity into a story your market can't ignore

Investment: $15,000

Duration: 5 business days

Format: Virtual collaboration

Best for: Seed to Series A startups refining their story

Book Your Free Strategy Call

What You Get

A 5-day intensive that sharpens your narrative, aligns your team, and gives you the language that wins your category.

You leave with positioning that’s defensible, emotionally resonant, and ready to scale.

The Problem This Solves

You're facing one or more of these challenges:

  • Messaging confusion: Your team gives three different answers to “what do you do?”

  • Investor clarity: You need a sharp, defensible story for fundraising.

  • Market education: You're spending too much time explaining the basics.

  • Scaling friction: Your positioning worked at 10 customers breaks at 100.

  • Competitive pressure: You sound like everyone else.

  • Team misalignment: Marketing, sales, and product aren't synced.

Methodology

We use a culturally-grounded positioning framework that goes beyond features and benefits to find what makes your brand necessary, not just nice-to-have.

    • Founder Story Audit (why this, why now, why you)

    • Capability Mapping (what you actually do vs. what you say you do)

    • Competitive Scan (where you sit in the landscape)

    • Customer insight (what they actually value, in their words)

    • Alignment Readout (where teams diverge in understanding)

    Deliverable: Core Truth Brief—the defensible foundation of your positioning

    • Anxiety Map (what keeps your customers up at night)

    • Behavioral Shifts (what's changing in how people make decisions)

    • Category Conventions (what everyone in your space assumes is true)

    • Emotional Territory (what feeling do you want to own)

    • Permission Pattern (what tension makes your brand necessary now)

    Deliverable: Cultural Tension Map—the human insight that makes your brand matter

    • One-line Statement (your sharpest articulation)

    • Proof Pillars (the 3-4 proof points that ladder up)

    • Value Hierarchy (functional → emotional → cultural benefits)

    • Audience Priority (who to serve first, who's next)

    • Differentiation Map (how to own a unique space)

    Deliverable: Positioning Architecture—your complete strategic narrative system

    • Tone/Voice Framework (how you sound, what you never say)

    • Messaging Hierarchy (from elevator pitch to website copy)

    • Activation plan (how to get your team speaking the same language)

    • Rollout (when and how to communicate the new positioning)

    • Measurement (how to track positioning effectiveness)

    Deliverable: Positioning Playbook—ready-to-use guidelines for your team

What’s Included

📞 Discovery & Kickoff

  • 90-minute kickoff call with founder and key stakeholders

  • Stakeholder interview guide (for internal alignment)

  • Competitive audit prep

  • Access to shared workspace

⚡ Sprint Execution

  • Daily updates and check-ins

  • Two 2-hour working sessions (mid-sprint review + messaging workshop)

  • Unlimited async support

  • Real-time collaboration on positioning language

📦 Delivery & Support

  • 90-minute final presentation

  • Complete Positioning Sprint deliverables:

  • Core Truth Brief

    • Cultural Tension Map

    • Positioning Architecture

    • Positioning Playbook with messaging frameworks

  • Editable source files (Figma, Notion, or Google Docs)

  • 4 weeks of Q&A

  • Optional: 30-day check-in to review implementation

Timeline

🚀 Monday

  • Focus: Kickoff (90 min)

  • Highlights: Founder Questionnaires + Core Truth work

➔

🔍 Tuesday

  • Focus: Analysis

  • Highlights: Competitive Scan + Insight Synthesis (AM brief)

➔

💡 Wednesday

  • Focus: Tension

  • Highlights: 2-hr Session + Territory Drafts

➔

🏗️ Thursday

  • Focus: Architecture

  • Highlights: 2-hr Workshop + Voice Framework

➔

📊 Friday

  • Focus: Delivery

  • Highlights: Final Presentation + Activation Plan

Is This Sprint Right for You?

✅ Ideal Client Profile:

  • Seed to Series A startups with product-market fit

  • Preparing for fundraise and need sharp narrative

  • Scaling team (5-20 people) needs alignment

  • Have customers but inconsistent messaging

  • Budget: $15K+ for strategic positioning

✅ This Sprint Works Best When:

  • You have customer feedback/data to work from

  • Leadership team is open to challenge

  • You're ready to implement within 60 days

❌ This Sprint Might Not Be Right If:

  • You're still in idea/validation stage (try Pattern Sprint first)

  • You need copywriting for website/marketing (this is strategy, not execution)

  • You're looking for validation of existing positioning only

  • Leadership team isn't aligned on need for change

Investment & ROI

$15,000

Payment Options:

  • 50% upfront, 50% before final delivery

  • 5% discount paid in full

  • Net-30 terms for qualified clients

Expected ROI

Based on previous Pattern Sprints, clients typically see:

  • 60-80% less time explaining what they do

  • Sharper investor narrative + faster sales

  • Unified team language

  • Less marketing waste (stop testing off-brand messages)

  • Better talent fit (compelling story attracts better candidates)

Average client aligns within 2 weeks and sees impact in 90 days.

 FAQs

  • Pattern Sprint finds market opportunities. Positioning Sprint defines your brand story and narrative. Many clients do Pattern first, then Positioning.

  • No. We work with positioning strategy, not visual identity. However, strong positioning will inform future design decisions.

  • We recommend 2-3 key stakeholders join working sessions. More than that can slow momentum.

  • No. We provide the strategic framework and messaging hierarchy. You (or your copywriter) applies it to specific touchpoints.

  • Absolutely. We sign before kickoff.

  • You get 4 weeks of email support. Many clients also book monthly retainer for ongoing strategic guidance.

Pattern Sprint vs. Positioning Sprint: Which Do You Need?

  • Pattern Sprint ($12K / 5 days)

    Best for: Find market white space.‍ ‍

    You get: Cultural signals, opportunity territories, validation plan

    Start here if: You’re exploring markets or pre-positioning.

  • Positioning Sprint ($15K / 5 days)

    Best for: Define your brand narrative.

    You get: Core positioning, messaging framework, team alignment

    Start here if: You know your space but need a sharper story.

Book a free strategy call

Your Positioning Playbook Includes:

  • 📄 Core Truth Brief

    The defensible foundation of your positioning—your origin story, capabilities, and competitive reality

  • 🎯 One-Line Positioning Statement

    Your sharpest articulation—who you serve, what you deliver, why you're different

  • 🏗️ Messaging Architecture

    Supporting pillars, value proposition hierarchy, proof points that ladder up

  • 🗣️ Voice & Tone Framework

    How you sound, what you never say, guardrails for consistent communication

  • 📊 Audience Segmentation

    Who to serve first, how to prioritize, how positioning shifts by segment

  • 🚀 Activation Roadmap

    How to roll out new positioning internally and externally over 90 days

  • 📝 Messaging Templates

    Elevator pitch, founder story, sales narrative, investor deck positioning

  • ✅ Measurement Framework

    How to track whether positioning is working (leading and lagging indicators)

Ready to Define Your Story?

Book a free 30-minute strategy call to see if the sprint is a fit.

Book Your Free Strategy Call 
Or email us: hello@betweenminds.co

We limit to 3 sprints per month to protect quality and focus.

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We limit to 3 sprints per month to protect quality and focus. 〰️